The Art of Socialization: Blogging to Twitter, Part 2

So you know the value of publishing your blog posts to Twitter.  Now how do you do it?  Some blog platforms have this ability built-in (LiveJournal, for instance), while others require a plug-in or a third-party product.  Whether you use a built-in feature, a plug-in, or third-party product, there are pluses and minuses for each solution.

My experience with blogging is with LiveJournal, Blogger, Tumblr, and Twitter.  One of the most popular blogging platforms is WordPress.  I haven't used it, so my knowledge of it is limited.  My mother in law uses WordPress and seems very happy with it.  Her blog is called Designin' with Judy and is hosted on her company web site, TechPalette Design.  The CleverWP blog has an article about using the plug-in WP to Twitter to publish your blog entries to Twitter.  I haven't tried the technique since I haven't used WordPress, but it seems to be a workable solution.

One third-party solution that will work for any blog (or website for that matter) that has an RSS or Atom feed is FeedBurner, which is currently owned by Google.  Blogger, also a Google product (though not originally as with FeedBurner), doesn't contain any built in ability to do this, so a third-party product is necessary.  If you have a Google account, you can use the same account to log into both.

The Future of Delicious

One problem with the Internet has always been to keep track of the sites you like.  This was true twenty years ago, and, with the constant expansion of the Internet, it is even more true now.

Back in the 90s when I was first on the Internet, I used the bookmarks in my web browser.  This worked to a point, but it causes problems if you need to access your sites when you're on another computer or if your computer dies and you don't have them backed up somewhere.

Later, when I was hosting my own website, thyme.net, on my own FreeBSD, OpenBSD, and then Slackware Linux server, I wrote a program in PERL, a scripting language.  I entered my links into a text file, then ran the script and it created a web page that I could then access remotely.  This worked pretty good, but I was limited on where I could add links from.

Then I stumbled on a website, early in its history called Delicious.  They got a clever domain name of del.icio.us. It was catchy and easy to remember and it took off quickly.  You can save your links on their website and access them from anywhere.  You can make your links public or private.  You can send links to friends on the site from within it.  You can search or browse other people's links.  It is basically social networking for links.  It solved my problems.

Later on, Delicious was sold to Yahoo!.  Yahoo! kept it in tact.  The only change I know of during the time they've owned it was allowing people to create accounts on it using their Yahoo! ID, so they didn't need a separate account with a separate password.  But my existing account still works without being linked to my Yahoo! account.

Over the last month or so, there's been a rumor that Yahoo! is looking as selling Delicious.  Today, I received the following email:

Delicious has a new owner -- what this means for you

Dear Delicious User,

Yahoo! is excited to announce that Delicious has been acquired by the founders of YouTube, Chad Hurley and Steve Chen. As creators of the largest online video platform, Hurley and Chen have firsthand expertise enabling millions of consumers to share their experiences with the world. Delicious will become part of their new Internet company, AVOS.

To continue using Delicious, you must agree to let Yahoo! transfer your bookmarks to AVOS. After a transition period and after your bookmarks are transferred, you will be subject to the AVOS terms of service and privacy policy.

So, AVOS now owns Delicious.  They claim it will stay free and that they will develop it.  They did do amazing with YouTube before Google bought it, so I don't doubt their abilities.  We'll see where it goes from here.

I backed up my bookmarks just in case and agreed to the new terms.

Bethany Kennedy
IT Professional

The Art of Socialization: Blogging to Twitter, Part 1

Why do you write a blog?  Whether you write as a place to share your thoughts or activities, a place to share your art or the things you love, a place to promote your business, are a step in changing the world, chances are, you write to be read.  A blog with no readers is just a personal diary.

One of the big hot things on the web right now is social networking.  What used to be done in clubs and bars, conferences and conventions has moved to the web as social networks.  Everyone's heard of them, Facebook and MySpace, LinkedIn and Twitter.  People build their social network by finding people they know in real life, finding people with shared interests, finding friends of their friends.  The more people you know, the faster your network grows.

People use social networks for many things.  Some just want to know people, read about other people's lives.  During the Great Depression, cinema took off.  People were looking to escape their daily lives and their own troubles.  In a movie, you could watch other people's lives and forget about your own.  Centuries before that, novels became popular for the same reason.  While people still go to watch movies and read books, TV has really filled this escapism void.  And know On-Demand and Netflix, TiVo and DVR, Youtube and IceFilms, have made it so we can watch what we want when we want.  We can escape from reality any time we want with whatever we want.

Social networks and blogs fill this same need for people.  They give people a window into other people's lives.  But with these things, it is real people, real stories, not the fiction of movies and television.  Well, presuming everyone is honest.

No matter what you blog about, there is an audience.  There is someone out there somewhere that is interested in what you want to talk about.  The Internet is world wide (hence the name World Wide Web).  There are 6.91 billion people in the world, and, though obviously not every one of them is connected to the web, there is bound to be someone out there that shares your interests.

So, you want to write to be read, and there's someone out there that wants to read what you have to write.  How do you find each other?  The reader of course could do a search in Google or Yahoo! or whatever search engine they like and hope they find you.  But how high in the search will your blog be?  While the terms your reader searches for be the ones that find you blog?  There's no guaranty.

The goal of the blogger is to connect with people who share her interests who want to read what she has to say.  Isn't this what social networks are designed for?  One good way to get readers is connect with people through your social network that share the interests you write about, then share your blog with your social network.  Posting links to your blog entry to a social network is called socialization.

I talked in my last entry about Twitter.  Twitter is one of the larger social network, and there are applications set up that make it easy to share your Twitter Tweets with most other social networks.  If you can get it to Twitter, you can spread it to the rest easily.

In the next series of posts, I'm going to talk about ways to get your blog seen on Twitter.  From there, you can share it with the world.

Bethany Kennedy
IT Professional